1/5. This could take months if the market is niche and technically complex
2/5. You could almost say that in the "polytechnic vision of design" a designer is basically a superhero who is going to save the world
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Visual identity construction
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Swiss Design
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Visual identity construction
#E42001
#272111
#ECECEC
#FFFFFF - #272111
h1 - Archivo Black
480
400
24rem
20rem
h2 - Work Sans Bold
118
92
5.9rem
4.6rem
h3 - Work Sans Bold
96
92
4.8rem
4.6rem
h4 - Work Sans Black
48
55
2.4rem
5.5rem
p - Archivo Black
24
26
1.2rem
1.3rem
Body text
20
1rem
3/5. Collaborating with different agents, making the product environmentally sustainable, and addressing the user needs lead to building unforgettable experiences to users
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Visual identity construction
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Japan Design
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Visual identity construction
#171717
#EF1A00
#B3904D
#FEFBF1
#FAF5E5
#CC6E1D
h1 - Dela Gothic One
120
96
4.8rem
6rem
h2 - Dela Gothic One
36
44
1.8rem
2.2rem
h3 - Zen Kaku Gothic New Light
36
42
1.8rem
2.1rem
p - Zen Kaku Gothic New
24
30
1.2rem
1.5rem
Body text
20
1rem
4/5. An example which applies these theories is my project: High Mountains
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Visual identity construction
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Contrast adjustments
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Visual identity construction
#000000
#FFFFFF
#0000001F
h1 - Gurajada
200
120
10rem
6rem
p - Poppins
24
36
1.2rem
1.8rem
Body text
20
1rem
5/5. While exploring each individual mean of communication is interesting, it is equally important to constantly challenge yourself to unleash the full potential of the work that you do by experimentation and iteration.
Close notes
Visual identity construction
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Final result
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Visual identity construction
#000000
#FFFFFF
#FF712E
#FFFCFB
#0E0100
h1 - Gurajada
288
166
14.4rem
8.3rem
h2 - Inter Black
60
72
3rem
3.6rem
h3 - Gurajada
72
48
3.6rem
2.4rem
h4 - Dela Gothic One
24
36
1.2rem
1.8rem
h5 - Gurajada
32
30
1.6rem
1.5rem
h6 - Inter
26
32
1.3rem
1.6rem
p - Poppins regular
20
30
1rem
1.5rem
Body text
20
1rem
Scroll
sit down, relax, have a cup of tea,
and let me tell you about what I do
This portfolio will showcase several different types of projects, but what kinds of projects?
The design of a product’s aesthetics? Well…sure, that’s the stereotype and I’ve done plenty of that. However, a product’s aesthetics is only one of the many elements a designer works on.
To better explain what my job entails, let’s look into this question: what does a designer actually do?
After doing research, I then sit down with the client to understand their specific needs and concerns. This step is crucial since a great designer will always prioritize their client’s needs.
Researching and analyzing the market sector and the target audience are the bedrocks of a successful project.
Whether it’s a sentence, an inspirational mood board, an image or a sketch, this is the moment we decide which direction the product is going to take.
format styles,
grid,
masters,
layers,
paragraph styles,
font styles,
content layout,
preparation for print
format styles,
grid,
masters,
layers,
paragraph styles,
font styles,
content layout,
preparation for print
moodboard,
brand identity,
visual identity,
design system
moodboard,
brand identity,
visual identity,
design system
communication design,
visual identity,
flow,
UX,
UI
communication design,
visual identity,
flow,
UX,
UI
location,
choice of equipment,
shooting,
post production
location,
choice of equipment,
shooting,
post production
writing,
storyboard,
location scouting,
shooting script,
shooting,
editing,
visual effects,
color correction,
color grading
writing,
storyboard,
location scouting,
shooting script,
shooting,
editing,
visual effects,
color correction,
color grading
graphic design,
vector drawing,
motion graphics
graphic design,
vector drawing,
motion graphics
reference reasearch,
modeling,
material settings,
scene creation,
lighting settings,
camera settings,
rendering,
compositing,
post production
reference reasearch,
modeling,
material settings,
scene creation,
lighting settings,
camera settings,
rendering,
compositing,
post production
Every form of communication has a specific goal and target audience it wants to reach.
Examples include: leafing through a book, admiring a high quality printed photo, watching documentaries, being part of a successful social campaign, playing a videogame and immersing oneself in VR and AR.
There is a way to make people experience all of these regardless of the platform they use through one field of design: web design.
Anyone with a web browser can be part of this magic.